Advisory
Clear strategic thinking, grounded in operating reality.
I work with founders, boards and leadership teams on decisions that shape direction, and on making those decisions hold in practice.
Areas of focus
- 01Strategy & business models
- Where to compete, how to win, and how the business model creates and captures value. Clarifying choices rather than producing long documents.
- 02Commercial growth
- Connecting sales, marketing and market access to strategic priorities; designing commercial models that scale internationally.
- 03Operating systems & transformation
- Processes, business systems and management routines that make strategy executable and measurable.
- 04Digitalization & practical AI
- Prioritizing where AI genuinely changes the work, with attention to governance, assurance and adoption.
- 05Competitiveness & economic change
- Understanding structural shifts — including in Europe — and what they mean for strategic positioning.
Method & tools
Advisory work can draw on Cogliva — my AI-enabled strategy software built on the SAFER strategy process — connecting diagnosis, strategy development, execution and continuous strategy management.
Visit CoglivaHow an engagement begins
- 1
An initial conversation
A short call to understand the question, context and what a useful outcome looks like.
- 2
A defined scope
Agreeing the shape of the work — a focused review, a working session series, or an ongoing advisory role.
- 3
Working together
Direct involvement, practical outputs and regular checkpoints.
Independent advisory is delivered through Nexus Business Services L.L.C-FZ and is separate from Dr. Maralani's role at Nemko.
Ways to work together
Business Date session
Not sure where to start?
Begin with a free 15-minute orientation call.