Category: The AI Shift
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GenAI Use in Marketing and Sales
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in : Artificial Intelligence, Business, Business Strategy, Communication, Knowledge Work, Marketing, The AI Shiftby :
In the complex and fast-paced world of marketing and sales, GenAI is emerging as a significant game-changer. By harnessing the power of AI, marketing and sales professionals can streamline their workflows, gain valuable insights, and create impactful, personalized content and communication strategies.
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GenAI in Automating Tasks and Processes
Automation, the science of self-operating machines, is a significant facet of AI that has been disrupting industries and professions for several years. In our modern digital age, GenAI has become a robust tool for automating tasks and processes that will transform how we work and boost efficiency and productivity.
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How to Use Generative AI to Boost Creativity and Creative Thinking
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In the sphere of knowledge work, creativity and creative thinking are not only beneficial but often essential skills. With the aid of GenAI, these skills can be enhanced and taken to new heights. The intersection of human creativity and AI-driven capabilities can yield remarkable results, from refining existing content to identifying unknown territories of knowledge.
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How to Use Generative AI in Idea Generation and Refinement
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The power of GenAI expands beyond processing and managing existing information; it has the potential to enhance our creativity, aiding in the generation and evaluation of novel ideas. Whether it’s developing new concepts, exploring market opportunities, or even venturing into unfamiliar domains, GenAI tools can assist in the ideation process.
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How To Use Generative AI Tools Such as ChatGPT in Your Work?
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Generative AI, particularly in the realm of text generation, has made significant strides in the last few years, evolving from simple, rule-based systems to sophisticated models capable of generating human-like text based on a given prompt. These advanced algorithms can produce everything from poems and articles to technical manuals and interactive conversations. By leveraging massive…
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How Agentic AI Accelerated the AI Shift
Shift your perspective on artificial intelligence as agentic AI ushers in a new era of autonomous decision-making and proactive problem-solving that significantly outpaces traditional AI models. Unlike earlier assistants, these intelligent agents don’t just respond to commands—they independently execute complex tasks aligned with your goals, transforming industries from healthcare to supply chain management. However, this…
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Interview with Web3 TV during Dubai AI Week 2025
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I had an interview with Web3 TV host Lisa Amnegard, during Dubai AI Week 2025 at the Dubai AI Festival. Learn more about Dubai AI Festival 2025. Here is an article I created with the content of our conversation and the video of the interview attached.
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Europe’s Bold Leap into AI: The EU AI Continent Action Plan Unveiled
On April 9, 2025, the European Commission unveiled the AI Continent Action Plan, aiming to establish Europe as a global leader in artificial intelligence. The strategy emphasizes innovation rooted in ethics, invests €200 billion, scales AI infrastructure, and prioritizes talent development and regulatory support, fostering a competitive, inclusive AI ecosystem across multiple sectors. What are…
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What Insights Can Applications Of Generative AI In Business Strategy Provide Through Performance Analytics?
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Insights derived from generative AI applications in business strategy can significantly enhance your understanding of performance metrics. By integrating advanced analytics, you can uncover hidden patterns and trends that inform decision-making and drive growth, as you make your strategic planning process more data-driven and fact-based, than qualitative and conceptual. This approach allows you to identify…
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Impact of Artificial Intelligence on Knowledge Work
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We stand at the precipice of a major shift in our understanding of work. Just as the Industrial Revolution marked the transition from hand production methods to machines, the AI Revolution is poised to redefine what we perceive as ‘knowledge work’. As we enter this new era, we are seeing the steady integration of artificial…
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